Product Test Action


The product test campaign is a very interesting interactive content for promoting a product in the consumer community. The campaign gives end-consumers the chance to test a product and share their feedback. Interested candidates can apply online, for example using a promoCito form, and after being invited via newsletter. Product testers are selected either manually by the marketing management team or automatically using previously defined criteria. The shipping of the product test packages to the selected candidates can be handled by promoCito. The product testers usually commit to publish their feedback online (e.g. via the product detail page of the brand) within a specified period of time.

Core items

  • Consumer needs an account (registration available via the brand webpage).
  • Invitation of potential product testers via newsletter.
  • Automatic / manual selection of product testers.
  • Shipping of the product test packages.
  • Communication with the consumer.

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